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Full Version: Gibson CMO was behind ‘Play Authentic’ campaign last year

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Gibson CMO was behind ‘Play Authentic’ campaign last year

Gibson CMO Cesar Gueikian admits that the controversial Play Authentic YouTube video featuring Mark Agnesi was his idea - seven months after it created a tsunami-sized backlash.

The post Gibson CMO was behind ‘Play Authentic’ campaign last year appeared first on gearnews.com.

https://www.gearnews.com/gibson-cmo-was-...last-year/

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