Vortex Sound Research

https://about.ikea.com/en/newsroom/2022/09/08/ikea-to-launch-the-obegransad-collection-in-collaboration-with-swedish-house-mafia

I'm not unhappy about these concepts, they actually look like decent mods to existing Ikea furniture and the "help everyone make music" concept is nice. Also can't deny that Ikea x Swedish House Mafia is a hilarious pun.

Also appreciate real hardware in the photos, I see a Digitakt, Subharmonicon, Subsequent 25, Minilogue. I have great expectations for what the fake plastic in-store props will look like, looking forward to a lot of "What Synth Is This" posts from Ikea showrooms in October.