Gibson CMO was behind ‘Play Authentic’ campaign last year

[SynthWizard]

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Gibson CMO was behind ‘Play Authentic’ campaign last year

<p><img width="128" height="71" src="https://www.gearnews.com/wp-content/uploads/2020/01/Cesar-Gueikian-128x71.jpg" class="attachment-rumors size-rumors wp-post-image" alt="Gibson CMO Cesar Gueikian" style="margin-bottom:10px;" srcset="https://www.gearnews.com/wp-content/uploads/2020/01/Cesar-Gueikian-128x71.jpg 128w, https://www.gearnews.com/wp-content/uplo...00x166.jpg 300w, https://www.gearnews.com/wp-content/uplo...68x424.jpg 768w, https://www.gearnews.com/wp-content/uplo...60x199.jpg 360w, https://www.gearnews.com/wp-content/uplo...10x281.jpg 510w, https://www.gearnews.com/wp-content/uplo...-95x53.jpg 95w, https://www.gearnews.com/wp-content/uplo...eikian.jpg 770w" sizes="(max-width: 128px) 100vw, 128px" />Gibson CMO Cesar Gueikian admits that the controversial Play Authentic YouTube video featuring Mark Agnesi was his idea - seven months after it created a tsunami-sized backlash.</p>
<p>The post <a rel="nofollow" href="https://www.gearnews.com/gibson-cmo-was-behind-play-authentic-campaign-last-year/">Gibson CMO was behind ‘Play Authentic’ campaign last year</a> appeared first on <a rel="nofollow" href="https://www.gearnews.com">gearnews.com</a>.</p>



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